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The point is to learn what you like and what you don’t like, train yourself to think outside the box, and open your mind to creative possibilities.

Remember, the point of turning to outside sources for inspiration is not to mimic or copy an existing idea. This is the ideal time for brainstorming. Whether direct or abstract, sketch out a few possibilities. Write down words that define your brand's personality, and think about what visual concepts illustrate those words. It’s found by thinking about the story behind your company, the values and beliefs, the goals and guidelines. Internal inspiration comes from your brand itself. There are two types of inspiration that I would urge you to check out: internal and external. In fact, while you're going through the process, it's very likely that you'll start noticing pieces of graphic design that you otherwise wouldn't have paid much attention to - that's definitely what happened to me when I started studying graphic design. That being said, there’s nothing wrong with paying attention to existing logos and finding out what you like and what you don't, and what works and what doesn’t. There are plenty of other places to look, even places that don’t necessarily have any direct connection to graphic design.

In terms of inspiring and creative logo designs, you don’t necessarily have to get your inspiration from other logos that are already in existence. Inspiration famously comes in many forms.